Manny Gutierrez’s Language Style on his Social

Language style is defined as the choice of words used by a specific group
of people when speak in a place and in one condition. It is very important for
people to express their ideas, people use style depend on with whom they speak
and where they speaking too. This research is aimed to analyze language style,
style of advertisement messages, and functions of language style. The analysis of
language style was based on the five language styles proposed in Martin Joos’s
theory. The analysis of style of advertisement messages was based on the nine
style in William Wells’s theory.The analysis of functions of language style was
based on the seven functions of language styles proposed in Michael Halliday’s
theory. The researcher used qualitative method and descriptive analysis technique
in which the data was collected by watching the video on the Instagram and
Tiktok then categorized the data from each theories. The data in this research were
taken from the video on Manny Gutierrez’s Instagram and Tiktok . For the
language style, the researcher found casual language style and intimate language

style. For style of advertisement messages, the researcher found hard-sell, soft-
sell, the demonstration, the problem solution, the spokesperson, and

straightforward. For the functions of language style, the researcher found
instrumental, representational, personal,heuristic, andimaginative.

Keywords: language style, style of advertisement messages, functions of
language style, many gutierrez, endorsement.